It’s no secret that, as far as social media goes, Facebook is one of the kings of the industry. With other big players like Twitter, FourSquare, and Pinterest, Facebook can be an excellent marketing tool—if it’s used correctly. Paired with home builder software, social networks can bolster business. Companies around the world have learned how to put Facebook to work for them, but so many others seem to have trouble figuring out how to put the site to work for them. How do you use Facebook as a custom home builder?

Now that Facebook has introduced an entirely new format, that of the timeline, companies have to re-learn everything they knew about using Facebook as a marketing tool. The good news is, however, that it turns out timeline is an excellent format for custom home builders on Facebook.

Timeline transforms Facebook pages from personal profiles to miniature websites. This means that businesses are able to craft appealing, well-designed pages within the social network of Facebook. From selecting bold, brand-defining cover photos and having the ability to highlight particular material, companies who stay in tune with Facebook will soon discover how much timeline has to offer.

Here are some other perks in the timeline design that you will find very beneficial to your marketing model:

1. The tool that allows you to pin to the top of your Facebook pages makes it so that you are no longer at the mercy of chronology. Now, instead of having to load down your page with the same update time and time again to keep your viewers in the loop, you can choose which information appears at the top of your page. Important content will no longer fall by the wayside. Builder can choose which posts and information is seen first, instead of relying on the unshakeable structures that were in place before.
2. The timeline designs allows builders easy access to apps and custom button images, which help to wrap everything up in a more simple way.
3. Milestone posts have been introduced, which allow builders to mark important dates in company history. This helps to give viewers a more comprehensive idea of the company as an entity, building that ever-important personal touch that is necessary for effective outreach.

The whole reason that timeline even exists is that Facebook sensed a need for users to be more easily able to relate their histories and stories to the world. Now, instead of a cold and formal-looking profile, businesses are able to create pages that showcase the personality and appeal of their companies.

Leads that have been garnered through home builder software can now peruse these entire new pages of material that is engaging both visually and emotionally. To purchase your home builder software today and start building your network, visit Lasso.

With America struggling through the recession blues, the real estate industry has taken some pretty hard hits of late. But there is a light at the end of the tunnel for home builders, and it begins with Lasso. Lasso has developed new home builder software that is specifically designed to bolster customer relationship management and help home builder keep track of old leads while garnering new ones. If you are interested in restoring your business to the level at which it stood before this recession sunk its teeth into our economy, customer relationship management (CRM) software is the perfect solution.

This new software, designed for home builders, addresses the specifics needs of homebuilders who are looking to accrue new needs and loyally serve the needs of their existing contacts. Although times may be tough, with the proper software, your company can get to work building new, stronger connections with potential custom home buyers and even real estate brokers and agents who can help you bring in more revenue and advance your standing among home builders.

Among other features, the proper software will help you to supercharge your earnings through two primary functions:

• One of the most important features that this software offers is the ability to follow up with leads and maintain valuable relationships.

How? This process of following up has been simplified through instant notifications and even personalized notes and greetings to valued customers, enabling you to get into a comfortable and personal conversation with your clients.

Why? By doing so, you can connect with them on a personal level, helping you to stand out above the competition. This personal connection will help you move forward into the advanced stages of your relationship with the customer, leading them to peruse your website, take a look at your past projects, and even visit home sites.

• With CRM software, the management of existing and new leads is made simple.

How? With this technology, you will be able to track the ever-changing needs of client with ease and worry-free interfacing.

Why? Tracking down leads can take a great amount of time and losing leads due to lack of organization or communication can be incredibly costly.  With this element of your business thus simplified, think of how much time you will be able to spend on other aspects of your business!

With so many agencies scrambling to get their standing back in this faltering economy, it’s in every custom home builder’s best interest to stack the cards in their favor. If you’re looking to give yourself the best shot of staying afloat in these uncertain times, Lasso is a great place to start.

If you are interested in learning more about how Lasso’s CRM software can help you capture and distribute information to leads by way of new and emerging technologies, be sure to visit their website. It cannot be overstated how important lead intelligence is to the shifting world of real estate. Any tool that gives you additional insight into the hearts and minds of your leads and clients should be welcomed with open arms, and this home builder software is just that tool!

Lasso CRM software can help custom home builders and real estate agencies stay on top in today’s economy.

 When it comes to the business of selling homes, having a competitive edge has always been an advantage.  With Lasso’s new home builder software, that edge is easier than ever to achieve.  Standing out from competitors will increase sales, profits, and agency reputation. And Lasso has created a software system that helps custom home builders and real estate agencies do exactly that.

With the market beginning to return to pre-recession standards, leads are more important than ever.  Lasso’s innovative CRM software helps those in the industry of selling custom homes make tracking and recording leads an organized, simplified process, so that home builders need never lose track of a lead again.  Each visit to the home builder’s website or page is recorded, and return visits are immediately logged and responded to with a customized and personal ‘thank-you’ email to the prospective buyer.

In addition, Lasso’s software can help each company stay in full communicative connection with each of their agents, as well as those who are externally located. Forming these connections can be crucial to business specializing in real estate, as they can stay up-to-date on the latest open houses, events and upcoming residential projects and communities.  Staying in contact with external brokers and realtors can assist companies who have buyers looking for custom homes outside of their available area, enabling them to help more buyers in more ways than ever before.

Lasso’s unique realtor database will help a company to both manage and track their brokers, enabling them to pinpoint and reward excellence and superior performance. Staying in touch with the brokers and realtors in their own firms and those who operate externally can lead to decidedly positive advantages for any real estate agency, and give them the competitive edge that they’re seeking in order to stay on top of today’s changing market in the uncertain economy.

Lasso’s CRM software systems were created with real estate developers and sellers in mind. It’s designed to help you, the custom builder, with your specific needs in mind. Lasso’s innovative approach to customer relationship management is a step in the right direction for any home builder or agency.

Interested? For more information, visit their website. You can also follow Lasso on Twitter, check out their Facebook page, or  visit their YouTube Channel. For media inquiries, please contact Dave Clements.