As a custom home builder, are you interested in what SEO can do for you company? Or to put it another way, when people search “custom homes in Your Location”, do you come up on the first page? Because you should, and the right SEO team can make that happen. The trick is finding the right SEO team.

SEO and SEM have been referred to as the “Wild, Wild West” of the internet. There are a lot of ads, a lot of promises, and not nearly as much solid information. It’s not always easy to find the right investment. A negative experience can quickly turn people off – or maybe you’re just wondering if what you’re paying for is really worth it.

Builder Designs utilizes a unique methodology to create real results. The newest BDTV episode discusses our SEO and SEM plans, and we’d like to tell you a little about them, so that you can feel confident in finding what you need. Marketing for custom home builders is a specialty field.  You deserve someone who really knows the market.

Search Engine Optimization properly refers to on-page optimization. Search Engine Marketing, on the other hand, is off-page optimization, like ad words. Our SEO team, headed by David Bean, works full-time on the optimization process. From the initial discovery phase to ongoing evaluation of services, our one-of-a-kind program uses only the builder vertical. And we also have an aggressive link-building strategy built into our website marketing plan. Your custom home builder listing here is just one example! These research-driven plans offer trusted solutions for your marketing needs. And our prices are adjusted to your needs too.

Our SEO team has wrangled clients first page results. When 99% of people are searching online for custom homes, earning a place on that first page is like owning every oil field in Texas. Okay, okay, no more Wild West metaphors – but you get our point. It’s an important investment, and one you want to place in trustworthy hands. Interested in what SEO can do for your company? Give Builder Designs a call, and we’ll be happy to discuss your options, or just offer up some more information.

As a custom homebuilder, you develop a close relationship with your clients. What kind of unique quality and emotion do you bring to them? Is it a superb professionalism, or perhaps a warm familiarity? It’s important to have a website that reflects your company’s personality. This is a crucial touchstone for any business, but especially for the custom homebuilder, who will have such a long-lasting relationship with buyers. Remember that the far majority of homebuyers find their home online!

Human-Computer interaction is where the elements of computer science, behavioral science, and design come together. Often called interface design, the right website can influence the user through emotional reaction – the same way two people would interact. When it’s done right, the personality of the product will override the computer’s inanimate coldness.

What does that mean for you, the custom homebuilder? Homeowners need to know your trustworthy. Your website needs to convey the same openness as if they were stepping into one of your show homes. You want to create a feeling of invitation, and offer information that’s readily accessible and easily organized. A poor website makes many people assume the product, and company, are equally inferior.

A designer will know all about the architecture of a site, and how to orchestrate it just perfectly for quick information and fantastic user experience. What you bring to the table is the knowledge of your audience! What makes people interested in your custom homes? Is it your luxury features, or green building, or years of experience? The right web designers can create the right influence and feel for your website.

A powerful website is full of personality, that will meet people face-to-face and win their trust. It should also be easy to change, when new communities are opened up or new floorplans drawn. And you need a way to immediately reach back to an interested homeowner and create those sales. Builder Designs offers that website and those designers. With our specialized graphic user interface, and years of experience in homebuilder website design, we can create the website that works best for your company and your potential homeowners. Interested? Contact us and we’d be happy to share the details.