With America struggling through the recession blues, the real estate industry has taken some pretty hard hits of late. But there is a light at the end of the tunnel for home builders, and it begins with Lasso. Lasso has developed new home builder software that is specifically designed to bolster customer relationship management and help home builder keep track of old leads while garnering new ones. If you are interested in restoring your business to the level at which it stood before this recession sunk its teeth into our economy, customer relationship management (CRM) software is the perfect solution.

This new software, designed for home builders, addresses the specifics needs of homebuilders who are looking to accrue new needs and loyally serve the needs of their existing contacts. Although times may be tough, with the proper software, your company can get to work building new, stronger connections with potential custom home buyers and even real estate brokers and agents who can help you bring in more revenue and advance your standing among home builders.

Among other features, the proper software will help you to supercharge your earnings through two primary functions:

• One of the most important features that this software offers is the ability to follow up with leads and maintain valuable relationships.

How? This process of following up has been simplified through instant notifications and even personalized notes and greetings to valued customers, enabling you to get into a comfortable and personal conversation with your clients.

Why? By doing so, you can connect with them on a personal level, helping you to stand out above the competition. This personal connection will help you move forward into the advanced stages of your relationship with the customer, leading them to peruse your website, take a look at your past projects, and even visit home sites.

• With CRM software, the management of existing and new leads is made simple.

How? With this technology, you will be able to track the ever-changing needs of client with ease and worry-free interfacing.

Why? Tracking down leads can take a great amount of time and losing leads due to lack of organization or communication can be incredibly costly.  With this element of your business thus simplified, think of how much time you will be able to spend on other aspects of your business!

With so many agencies scrambling to get their standing back in this faltering economy, it’s in every custom home builder’s best interest to stack the cards in their favor. If you’re looking to give yourself the best shot of staying afloat in these uncertain times, Lasso is a great place to start.

If you are interested in learning more about how Lasso’s CRM software can help you capture and distribute information to leads by way of new and emerging technologies, be sure to visit their website. It cannot be overstated how important lead intelligence is to the shifting world of real estate. Any tool that gives you additional insight into the hearts and minds of your leads and clients should be welcomed with open arms, and this home builder software is just that tool!