It’s no secret that, as far as social media goes, Facebook is one of the kings of the industry. With other big players like Twitter, FourSquare, and Pinterest, Facebook can be an excellent marketing tool—if it’s used correctly. Paired with home builder software, social networks can bolster business. Companies around the world have learned how to put Facebook to work for them, but so many others seem to have trouble figuring out how to put the site to work for them. How do you use Facebook as a custom home builder?

Now that Facebook has introduced an entirely new format, that of the timeline, companies have to re-learn everything they knew about using Facebook as a marketing tool. The good news is, however, that it turns out timeline is an excellent format for custom home builders on Facebook.

Timeline transforms Facebook pages from personal profiles to miniature websites. This means that businesses are able to craft appealing, well-designed pages within the social network of Facebook. From selecting bold, brand-defining cover photos and having the ability to highlight particular material, companies who stay in tune with Facebook will soon discover how much timeline has to offer.

Here are some other perks in the timeline design that you will find very beneficial to your marketing model:

1. The tool that allows you to pin to the top of your Facebook pages makes it so that you are no longer at the mercy of chronology. Now, instead of having to load down your page with the same update time and time again to keep your viewers in the loop, you can choose which information appears at the top of your page. Important content will no longer fall by the wayside. Builder can choose which posts and information is seen first, instead of relying on the unshakeable structures that were in place before.
2. The timeline designs allows builders easy access to apps and custom button images, which help to wrap everything up in a more simple way.
3. Milestone posts have been introduced, which allow builders to mark important dates in company history. This helps to give viewers a more comprehensive idea of the company as an entity, building that ever-important personal touch that is necessary for effective outreach.

The whole reason that timeline even exists is that Facebook sensed a need for users to be more easily able to relate their histories and stories to the world. Now, instead of a cold and formal-looking profile, businesses are able to create pages that showcase the personality and appeal of their companies.

Leads that have been garnered through home builder software can now peruse these entire new pages of material that is engaging both visually and emotionally. To purchase your home builder software today and start building your network, visit Lasso.

With America struggling through the recession blues, the real estate industry has taken some pretty hard hits of late. But there is a light at the end of the tunnel for home builders, and it begins with Lasso. Lasso has developed new home builder software that is specifically designed to bolster customer relationship management and help home builder keep track of old leads while garnering new ones. If you are interested in restoring your business to the level at which it stood before this recession sunk its teeth into our economy, customer relationship management (CRM) software is the perfect solution.

This new software, designed for home builders, addresses the specifics needs of homebuilders who are looking to accrue new needs and loyally serve the needs of their existing contacts. Although times may be tough, with the proper software, your company can get to work building new, stronger connections with potential custom home buyers and even real estate brokers and agents who can help you bring in more revenue and advance your standing among home builders.

Among other features, the proper software will help you to supercharge your earnings through two primary functions:

• One of the most important features that this software offers is the ability to follow up with leads and maintain valuable relationships.

How? This process of following up has been simplified through instant notifications and even personalized notes and greetings to valued customers, enabling you to get into a comfortable and personal conversation with your clients.

Why? By doing so, you can connect with them on a personal level, helping you to stand out above the competition. This personal connection will help you move forward into the advanced stages of your relationship with the customer, leading them to peruse your website, take a look at your past projects, and even visit home sites.

• With CRM software, the management of existing and new leads is made simple.

How? With this technology, you will be able to track the ever-changing needs of client with ease and worry-free interfacing.

Why? Tracking down leads can take a great amount of time and losing leads due to lack of organization or communication can be incredibly costly.  With this element of your business thus simplified, think of how much time you will be able to spend on other aspects of your business!

With so many agencies scrambling to get their standing back in this faltering economy, it’s in every custom home builder’s best interest to stack the cards in their favor. If you’re looking to give yourself the best shot of staying afloat in these uncertain times, Lasso is a great place to start.

If you are interested in learning more about how Lasso’s CRM software can help you capture and distribute information to leads by way of new and emerging technologies, be sure to visit their website. It cannot be overstated how important lead intelligence is to the shifting world of real estate. Any tool that gives you additional insight into the hearts and minds of your leads and clients should be welcomed with open arms, and this home builder software is just that tool!

Lasso CRM software can help custom home builders and real estate agencies stay on top in today’s economy.

 When it comes to the business of selling homes, having a competitive edge has always been an advantage.  With Lasso’s new home builder software, that edge is easier than ever to achieve.  Standing out from competitors will increase sales, profits, and agency reputation. And Lasso has created a software system that helps custom home builders and real estate agencies do exactly that.

With the market beginning to return to pre-recession standards, leads are more important than ever.  Lasso’s innovative CRM software helps those in the industry of selling custom homes make tracking and recording leads an organized, simplified process, so that home builders need never lose track of a lead again.  Each visit to the home builder’s website or page is recorded, and return visits are immediately logged and responded to with a customized and personal ‘thank-you’ email to the prospective buyer.

In addition, Lasso’s software can help each company stay in full communicative connection with each of their agents, as well as those who are externally located. Forming these connections can be crucial to business specializing in real estate, as they can stay up-to-date on the latest open houses, events and upcoming residential projects and communities.  Staying in contact with external brokers and realtors can assist companies who have buyers looking for custom homes outside of their available area, enabling them to help more buyers in more ways than ever before.

Lasso’s unique realtor database will help a company to both manage and track their brokers, enabling them to pinpoint and reward excellence and superior performance. Staying in touch with the brokers and realtors in their own firms and those who operate externally can lead to decidedly positive advantages for any real estate agency, and give them the competitive edge that they’re seeking in order to stay on top of today’s changing market in the uncertain economy.

Lasso’s CRM software systems were created with real estate developers and sellers in mind. It’s designed to help you, the custom builder, with your specific needs in mind. Lasso’s innovative approach to customer relationship management is a step in the right direction for any home builder or agency.

Interested? For more information, visit their website. You can also follow Lasso on Twitter, check out their Facebook page, or  visit their YouTube Channel. For media inquiries, please contact Dave Clements.

As a custom builder you have special requirements in home builder software. We’ve talked previously about an excellent CRM, but what if you need scheduling software or construction project management? Is it difficult to keep all the correspondence, new purchases, photos, and weather issues organized? Imagine if it wasn’t, if you had all that information in one place (even on your mobile phone). If that sounds incredibly useful then you’re going to benefit from Co-constuct’s software for custom home builders.

Co-construct helps builders of custom homes save time, stop mistakes, delight clients, and sell more jobs – or they give them their money back. Which is a big claim, but their builder software lives up to it. Their program offers the flexibility to organize projects the way you need as a custom home builder: It organizes all communication, photos, budget, and information in one area and schedule everything easily. Plus, automatically promote your work with Facebook integration and professional looking emails.

Co-construct’s builder software guarantees that you will save an average of 30 minutes or more a day, eliminate 95% of selection mistakes and disagreements, and that your custom home buyers will cite the builder software program as improving their building experience. And look to new clients stating that your use of Co-construct was a strong factor in the decision to choose you as a custom home builder.

Daniel Devol, owner of Daniel DeVol Custom Builder, wrote about their builder software: “I’m now completing my homes 60 – 90 days faster using Co-construct than I was with my old online system. It’s helping my clients make their decisions faster and the scheduling is easier for both my subs and I to use. Like anything, you have to commit to using Co-construct. But for builders who do, it will completely transform their businesses.”

If you could benefit from builder software as a custom home builder, take a look at Co-construct. Many custom home builders are finding the program to be extremely useful – and after all, they’re confident enough to offer a money back gurantee if it isn’t. What do you have to lose?

Most custom builders run a lean operation. That’s one of your best qualities, after all, working individually with your home builder through their entire process. Lasso CRM understands that, and their home builder software is designed with the custom home builder in mind. The role of  their team, they say, is to help you put CRM into practice to maximize the value and ROI of your investments. To do so they provide personal, knowledgeable service and help every step of the way.

Marketing and selling in the custom home building industry has a lot of moving parts. You’re finding and attracting leads, offering tours, creating relationships that lead from interest to closing. All in a highly competitive market, too. New home communities and lead follow-up mean there are plenty of priorities: are you always multitasking? Deadlines looming over you? Lasso home builder software supports your team from implementation to training, with constant support and innovation based on your needs.

Real people with real answers that care about your success and understand the real estate industry: every custom home builder is assigned an experienced Client Manager. They have extensive practical knowledge in real estate CRM, as well as IT and project management, to provide you with personal assistance, mentoring, and problem solving. When starting out you have the option of instructor-led online or onsite training; both are complemented by their built-in audio/visual e-Learning modules so you can learn or refresh your skills, at your own pace and on your own schedule.

Then once you’re up and running, you’ll get any question answered quickly by their knowledgeable team of Client Support Representatives via email or toll-free call. You’re also automatically enrolled in their unique Customer Success program, which keeps you updated on new features and maximizes your skill set with the program. Home builders have been collaboration partners in the design and functionality from day one. So if you have an idea for a new feature, or change to make it better? In their quest to make their home builder software “work the way you do”, they’ll incorporate your suggestions into future software updates. These updates are free and automatic.

If your marketing and sales team ever think they could benefit from home builder software, check out Lasso CRM for them. Their core purpose is to equip you to sell more real estate: “Faster. Easier. Profitably.” As a custom home builder, you shouldn’t miss out.

As a custom home builder, you’re in close contact with your home owners and your prospective home buyers. Have you heard about Lasso CRM? Their home builder software is designed exclusively for real estate sales and marketing professionals, delivering all the tools you need to manage your leads, build lasting client relationships, and convert more prospects to purchasers.

Lasso’s system comes with plenty of benefits, including a pay-as-you go system that includes free weekly updates, a strong training and support team, free webinars, and, of course, major returns on you investment. Their home builder software has five major features:

Lead Management: As a custom homebuilder, you’re investing a lot of money into marketing to generate interest and leads. Use Lasso and you won’t have to worry about losing those leads, and it makes managing them almost effortless. You can capture, distribute, and track every lead from your web registration page, model home kiosk, iPads and other tablets, as well as online directories. Every online lead will automatically receive a personal, themed email acknowledging their interest. And a notification is sent to your sales agent. With such fast and personal follow-up, you’ve the beginnings of a relationship.

The agent’s dashboard is designed uniquely for real estate selling: new leads by project, prospects by rating category, and there are auto alerts to prompt the day’s (and future’s) to-do’s. With Lasso you can focus on your home buyers and sales without worrying about the ‘administrivia’.

Convert Prospects: With Lasso you can schedule systematic follow-up process, including automatic alerts. The net result is more appointments and so more conversions. Prospect profiles are comprehensive and easily updated with all contact history and notes. Quick reference is available wherever you go, at the office or on the road.

Lead Intelligence: Lasso’s special Lead Intelligence program provides critical information into the unique buying interests and preferences of your leads. Sales agents are also instantly alerted whenever prospects return to your website; follow-up is timely, personal, and tailored to their most recent interests. Lasso will pinpoint which media is delivering the best leads by source and publication. That way you can gauge the results of campaigns and media spending, moving around your budget to best maximize ROI.

Email Marketing: Naturally email marketing is built right into Lasso’s CRM. You can easily create and send professional mass mail campaigns to potential homebuyers and realtors, without the cost of external email providers. Target your email campaigns with any desired criteria, like sales rating or last visit. Lasso offers industry-specific templates to convey your project identity, home features, plan types, and more. Their system will even let you confirm RSVP’s and allow registrants to update their profile online. There’s real-time reporting on open rates, click-throughs, and forwards; effortlessly resend to all those who didn’t view the prior mailing.

Realtor Communications:  Do external realtors and brokers play a significant role in connecting home buyers to your new projects? With Lasso you can maintain the same level of communication with them as you would potential home buyers. With their realtor database you can track and manage your brokers, and alert them to upcoming project launches, open houses, and community events. It’s also a great tool to pinpoint the top performing external brokers.

Purchaser Tracker: Tired of spreadsheets? Reduce costly errors and save time and money with a single CRM database to view and track everything: all deal activity, inventory, pricing, and contracts. You can also prepare purchaser activity, broker assignments, deposits due, escrow amounts, and payment information. Use Lasso’s home builder software to automatically populate professional contracts to present to purchasers. It’s an easy way to create options and upgrade packages, plus will keep important documents in one place for easy reference. You’ll have digital storage of contracts, galleries, and floor plan ideas to offer your custom home buyer.

Reporting:  Lasso’s system has a variety of comprehensive reports: standard traffic, sales activity, purchaser and financial reports. All can be personalized to your vernacular and downloaded for presentations or offline analysis. They also design and develop custom reports for your unique operations. All of this information is easily available for informed decision making. Lasso supports industry standards like CSV and XML, so data can be easily exported for external reporting or integration requirements.

For a full list of Lasso’s home builder software features, check here.

As a custom home builder, you deserve custom software – programs adapted to your exact needs that empower you to turn potential custom home buyers into happy home owners. Lasso’s home builder software can make that happen.