So you’ve created the perfect website, and are ready for the sales to roll in. Are you looking to increase those website leads? We should be – the question is how.

It starts with your analytics.  A critical component of any successful website initiative is an ongoing analysis of your analytics.  You may be finding that you’re getting good traffic, but then not converting that traffic into leads. It’s an important part of your custom home builder internet marketing strategy.

A good rule of thumb is that for every 1,000 visits to your site, you should be converting twenty leads.  If you aren’t getting that, think about creating funnels on your site.  A funnel is nothing more than a process where you maneuver your prospective buyer to give you their email address in return for more information about your homes or communities.  Sounds easy enough, right? And mutually beneficial!

A couple best practices are the ‘download brochure’ and ‘print plan options’ offers.  For example: you have a prospective buyer who is looking at the details for one of your communities. They’re checking out your custom home offers, and you’ve given them just enough to get them interested. The next step is offering them more information.  Maybe it’s community features, or lot information, or floor plan ideas.  You want to give them the information they’re looking for – you just need an email address for them so you can email them the printable brochure, or whatever collateral you have to offer. They fill in a quick, convenient form right there on the page. And while you’re emailing the information to the prospective buyer, you’re also emailing your online sales counselor.  A follow up call is initiated, and the sales process begins.

These quick steps are fantastic for creating sales. You just need the right design and programming backbone to make them happen. Make sure your site provides an easy way for a potential home buyer to contact you, and for you to contact them back. What are you doing to funnel those sales?