It’s no secret that, as far as social media goes, Facebook is one of the kings of the industry. With other big players like Twitter, FourSquare, and Pinterest, Facebook can be an excellent marketing tool—if it’s used correctly. Paired with home builder software, social networks can bolster business. Companies around the world have learned how to put Facebook to work for them, but so many others seem to have trouble figuring out how to put the site to work for them. How do you use Facebook as a custom home builder?

Now that Facebook has introduced an entirely new format, that of the timeline, companies have to re-learn everything they knew about using Facebook as a marketing tool. The good news is, however, that it turns out timeline is an excellent format for custom home builders on Facebook.

Timeline transforms Facebook pages from personal profiles to miniature websites. This means that businesses are able to craft appealing, well-designed pages within the social network of Facebook. From selecting bold, brand-defining cover photos and having the ability to highlight particular material, companies who stay in tune with Facebook will soon discover how much timeline has to offer.

Here are some other perks in the timeline design that you will find very beneficial to your marketing model:

1. The tool that allows you to pin to the top of your Facebook pages makes it so that you are no longer at the mercy of chronology. Now, instead of having to load down your page with the same update time and time again to keep your viewers in the loop, you can choose which information appears at the top of your page. Important content will no longer fall by the wayside. Builder can choose which posts and information is seen first, instead of relying on the unshakeable structures that were in place before.
2. The timeline designs allows builders easy access to apps and custom button images, which help to wrap everything up in a more simple way.
3. Milestone posts have been introduced, which allow builders to mark important dates in company history. This helps to give viewers a more comprehensive idea of the company as an entity, building that ever-important personal touch that is necessary for effective outreach.

The whole reason that timeline even exists is that Facebook sensed a need for users to be more easily able to relate their histories and stories to the world. Now, instead of a cold and formal-looking profile, businesses are able to create pages that showcase the personality and appeal of their companies.

Leads that have been garnered through home builder software can now peruse these entire new pages of material that is engaging both visually and emotionally. To purchase your home builder software today and start building your network, visit Lasso.