Lasso CRM software can help custom home builders and real estate agencies stay on top in today’s economy.

 When it comes to the business of selling homes, having a competitive edge has always been an advantage.  With Lasso’s new home builder software, that edge is easier than ever to achieve.  Standing out from competitors will increase sales, profits, and agency reputation. And Lasso has created a software system that helps custom home builders and real estate agencies do exactly that.

With the market beginning to return to pre-recession standards, leads are more important than ever.  Lasso’s innovative CRM software helps those in the industry of selling custom homes make tracking and recording leads an organized, simplified process, so that home builders need never lose track of a lead again.  Each visit to the home builder’s website or page is recorded, and return visits are immediately logged and responded to with a customized and personal ‘thank-you’ email to the prospective buyer.

In addition, Lasso’s software can help each company stay in full communicative connection with each of their agents, as well as those who are externally located. Forming these connections can be crucial to business specializing in real estate, as they can stay up-to-date on the latest open houses, events and upcoming residential projects and communities.  Staying in contact with external brokers and realtors can assist companies who have buyers looking for custom homes outside of their available area, enabling them to help more buyers in more ways than ever before.

Lasso’s unique realtor database will help a company to both manage and track their brokers, enabling them to pinpoint and reward excellence and superior performance. Staying in touch with the brokers and realtors in their own firms and those who operate externally can lead to decidedly positive advantages for any real estate agency, and give them the competitive edge that they’re seeking in order to stay on top of today’s changing market in the uncertain economy.

Lasso’s CRM software systems were created with real estate developers and sellers in mind. It’s designed to help you, the custom builder, with your specific needs in mind. Lasso’s innovative approach to customer relationship management is a step in the right direction for any home builder or agency.

Interested? For more information, visit their website. You can also follow Lasso on Twitter, check out their Facebook page, or  visit their YouTube Channel. For media inquiries, please contact Dave Clements.