Most custom builders run a lean operation. That’s one of your best qualities, after all, working individually with your home builder through their entire process. Lasso CRM understands that, and their home builder software is designed with the custom home builder in mind. The role of  their team, they say, is to help you put CRM into practice to maximize the value and ROI of your investments. To do so they provide personal, knowledgeable service and help every step of the way.

Marketing and selling in the custom home building industry has a lot of moving parts. You’re finding and attracting leads, offering tours, creating relationships that lead from interest to closing. All in a highly competitive market, too. New home communities and lead follow-up mean there are plenty of priorities: are you always multitasking? Deadlines looming over you? Lasso home builder software supports your team from implementation to training, with constant support and innovation based on your needs.

Real people with real answers that care about your success and understand the real estate industry: every custom home builder is assigned an experienced Client Manager. They have extensive practical knowledge in real estate CRM, as well as IT and project management, to provide you with personal assistance, mentoring, and problem solving. When starting out you have the option of instructor-led online or onsite training; both are complemented by their built-in audio/visual e-Learning modules so you can learn or refresh your skills, at your own pace and on your own schedule.

Then once you’re up and running, you’ll get any question answered quickly by their knowledgeable team of Client Support Representatives via email or toll-free call. You’re also automatically enrolled in their unique Customer Success program, which keeps you updated on new features and maximizes your skill set with the program. Home builders have been collaboration partners in the design and functionality from day one. So if you have an idea for a new feature, or change to make it better? In their quest to make their home builder software “work the way you do”, they’ll incorporate your suggestions into future software updates. These updates are free and automatic.

If your marketing and sales team ever think they could benefit from home builder software, check out Lasso CRM for them. Their core purpose is to equip you to sell more real estate: “Faster. Easier. Profitably.” As a custom home builder, you shouldn’t miss out.