We’ve said before that 90% of homebuyers search online for homes and custom homebuilders. That’s a significant number! For the best sales and homeowner experience, you’ll spend a lot of time thinking about the design and features of your website. But also think about the way people first find you online. That might include SEO, social media marketing – whatever your company needs for name recognition and first page Google results. One feature to definitely consider is a mobile website.

It’s predicted that by 2013, more people will access information and search on their mobile devices than on their computers. Adding a mobile website will therefore have a major impact on your business. Regular websites are difficult to load and navigate on a mobile phone. Time-consuming sites send people off looking for companies that already have a mobile site. Mobile websites allow not just rapid website load time and easy-to-navigate pages, but also immediate access to phone numbers, directions, hours, and contact information. Consider how important this is to your potential custom homebuyer.

With the majority of people searching for homes on mobile websites, having a sharp-looking site with plentiful, organized information is crucial to staying ahead of your competitors. More visibility means more sales. Companies with mobile websites are going to sell more custom homes – that’s just the logic of numbers. Consider what your company can do to stay ahead of market trends and turn potential homebuyers into satisfied homeowners.

If you have any questions about mobile websites, or site design, SEO, and social marketing, give Builder Designs a call. We’d be happy answer any questions and discuss your options.